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Food and pharmaceutical monitoring, ability to communicate with consumers are among the advantages of smart packaging.
November 7, 2014
By: DAVID SAVASTANO
The traditional use for packaging is to catch the eye of the consumer. Brand owners went through many approaches along the way, from bright colors and metallics to unique shapes, all to draw attention to the product. However, packaging can draw attention in other ways. Perhaps lighting can be set off, or sounds can be emitted if a person picks the package up. Packaging can be used for so much more than just appearance. For example, what if the packaging can let the consumer know if the pro...
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